Mike Blake-Crawford – Social Chain
The Influencer Marketing Bubble-How to succed before it bursts!
Consumer trust in influencers has hit an all time low. With the industry rocked by scandal around fake followers and engagement, embarking on an influencer campaign is more challenging than ever. Despite this, when executed correctly, influencer marketing can deliver fantastic results. Join Social Chain’s Strategy Director, Mike Blake-Crawford, to learn the six steps to influencer marketing success.
Lees ook het interview met Mike, waarin hij vertelt waarom je bij zijn sessie wil zijn.
Biografie Mike Blake – Crawford
As Social Chain’s Strategy Director, Mike oversees the Content, Paid Media and Data and Insights departments of the agency. After joining Social Chain in early 2016 initially as Head of Social Media Management, Mike has been a leading member of the team responsible for delivering successful campaigns with brands such as Superdry, UFC, Coca-Cola and Thomas Cook. With over 8 years’ of agency experience and 6 years specialising in social media, prior roles have seen him develop award winning social strategies for brands including HARIBO, Lucozade and Ribena.